Argos to Concentrate on Digital

Argos, which uses IBM’s WebSphere Commerce platform to run their online services, has announced plans to reposition itself as a ‘digitally-led business’ in the face of falling sales and profits.

The new plan, which will cost around £300m over the next three years, involves reducing the emphasis on catalogues as well as closing or relocating 75 stores.

In the 26 weeks to the beginning of September Argos’ multichannel increased to 51% of total sales, while online ‘check & reserve’, at 30% of total sales, remains the fastest growing channel.

Mobile shopping represented 7% of total sales, contributing in excess of £100m of sales in the period despite the fact that Argos doesn’t have a transactional mobile site.

 

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