Supermarket SEO – Tesco is #1 and Asda is #2

The research by search and content optimisation leader, Searchmetrics, reveals that leading supermarket sites that perform well in desktop searches also perform well in mobile phone searches in the wake of the recent Google mobile-friendly update.

Searchmetrics compared the search performance of nine leading British supermarket websites in desktop and mobile phone searches to assess the impact of the Google mobile-friendly update, the algorithm change designed to downgrade the mobile search rankings of those web pages not deemed to be user-friendly on mobile phone displays.
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