The opinions and interests expressed on this blog are the author’s own and don’t necessarily represent Walmart, Asda, Canon, IBM or Reply’s positions, strategies or views.

David Uccelli is Multichannel Senior Director at Walmart Global eCommerce. He was previously an Enterprise Architect who has worked on many multichannel platform projects for large, blue chip retailers.

David started his career at IBM in 1998, working in the eBusiness Project team on very large eCommerce, hosting and banking projects. He then moved to EUK, where he continued working on eCommerce and integration projects with customers such as Tesco, Sainsbury’s, Morrisons, Asda, Amazon, Zavvi and Play.com.

After EUK he and 3 other entrepreneurs set up a digital entertainment distribution company called GMV, which was bought by MBL Group PLC after just 1 year of trading. GMV was bought from MBL by Sainsbury’s in October 2011.

David joined Glue Reply as a Senior Consultant in July 2010. Glue Reply is the UK’s leading Enterprise Architecture consultancy and part of the Reply Group (€384m turnover in 2010).

David worked at several high profile clients including M&S as a Principal Consultant for 3 months and at Sainsbury’s for 15 months as the Lead Cross Channel Architect. David was the design authority for all aspects of Multichannel and managed a team of specialist eCommerce Architects and Solution Designers.

David was a founder of HolidaySiteBuilder.com, which allows holiday home owners to market their property with their own website.

David worked for IBM again from Jan 2012 to March 2014 as a Senior Managing “Smarter Commerce” Architect. He worked for as the lead Commerce Architect for many blue chip customers including Boots, Argos, Homebase and Arcadia.

David worked for Canon from March 2014 to February 2016 as European Enterprise Architect for Consumer Experience and was a Canon Europe IT Director. He was responsible for delivering an end to end eCommerce solution to sell Canon products direct to consumer in 27 languages. The solution was delivered in just 12 months from conception to the first 6 countries, which is incredible considering Canon had never sold direct to the consumer before!

David Joined Walmart / Asda in February 2016 as Walmart Global Senior Director for Multichannel. David manages grocery, George (GM & Fashion) and all white labels.





David O’Hara is a Business Architecture consultant with Glue Reply.

David has over 17 years experience as a “non technical guy in a technical envrionment” specialising in bridging the gap between Business and Information Technology.  With a background originally in telecommunications, David has spent most of the last 5 years working with some of the UKs biggest retailers spanning High St supermarkets, pharmaceuticals/health & beauty and electronics & consumer goods, mainly focused on defining the long term vision and bringing IT closer to the business.

David’s main interest in technology lies in the way that innovative technologies are increasingly used as an enabler to changing operating cultures and customer interaction models, and in particular in how modern businesses must adapt to the challenges of a customer-led technology landscape where the customer increasingly calls the shots about how they want to interact and do business.




Bharat Rajagopalan is a Sterling Commerce Solution Architect and Supply Chain Consultant who has worked across several Multichannel Distributed Order Managment and Warehouse Management projects in  Retail, Grocery, Media and Distribution and Pharma sectors.

He started his career in 2002 working for HCL Infosystems (now merged with HCL Technologies) and worked on an Accounting Package as a Module Lead for the Reports Module. Post that he did his MBA with XLRI where he specialized in Finance and Systems. As a result he also interned with  ABN Amro where he did a study on Trade and Forex opportunities in the Jewellery sector in Hyderabad, India.

Somewhere along the way, thanks to a very good professor, he got hooked onto Supply Chain and did a study on the Mumbai Dubbawala system as a part of his dissertation. He subsequently joined Infosys in 2006 and has since then worked as a Supply Chain Consultant and Sterling commerce Architect across approximately 10 projects in DOM/WMS primarily across major retailers/ in the UK and the US. He then joined IBM in 2012 as a Smarter Commerce Architect.



2 thoughts on “About

  1. Hi

    I like your blog. Really good info regarding the world and industry I work within, and you chaps consult into.

    I have no idea how to follow your updates. Is there a follow / update link tool on the site I cannot find or do I have to flick back onto the blog every day to read updates?


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