Getting actionable UX insights means asking the right questions and choosing the right studies. Here are some good tips.
Choosing the Right Study for UX Insights
Tackling the topic of product detail page layouts is daunting because there is no short answer. Saying one element such as large product images increases conversion, though it's proven, does not tell the full story.
The product detail page needs to be dealt with as a whole. The following article on Econsultancy does just that. It focuses on the 'must have' page elements, recommends where they should appear on the page, explains why, and provide tips on how to maximize the value of each.
https://econsultancy.com/blog/63462-ecommerce-product-pages-where-to-place-30-elements-and-why/ Read more [...]
How to use persuasion throughout the ecommerce customer journey
By Kath Pay
When creating and optimising our ecommerce customer journey, not only do we need to ensure that we make this as frictionless as possible, but also that we make it as persuasive as possible.
Our journey today
When creating and optimising our ecommerce customer journey, not only do we need to ensure that we have made this as frictionless and easy to use journey as possible, but also that we have Read more [...]